PR Disasters, or as we like to call it: DRAMA!

Burning Man or SGK supporter or not, this is a fascinating article about the best ways to manage a PR disaster. The big lessons in this article apply to all businesses. The small lessons are how to word your response and the Burning Man ticket debacle is the example given. Even if you don't have a true disaster, this is a better way to manage negative comments about your company than we've seen in the news (and closer to home).

Using social media such as Facebook, Twitter, and even forums wisely to manage your image is crucial! You can claim "it's my facebook and I'll cry if I want to," but that doesn't mean your brand isn't taking a hit with every negative post you make (or don't make - silence is granting permission). This one of the many reasons why it's best to make your personal facebook separate from your business one.

If you have a personal business of any size, especially if you're branding it with your own name, as many of us do - you ought to read this article. This applies 100% to any business, even face painters.

http://alyssaroyse.wordpress.com/2012/02/07/burning-the-man-burning-mans-ticket-pr-fiasco

Let me know what you think!

Julie, that's a great article and truly applicable for life in general. Thanks for posting it.

Thanks for sharing this article! Interesting reading.

And... have I truly been living under a rock or something? Until a couple of days ago when I first saw it on this forum---------- I had never even heard the words Burning Man, let alone knew anything about it. Egad, my son is right, I'm out of the loop!

Great article!

Wow, that is a great article and is helpful even to us/we? lowly face painters. If every I have a customer satisfaction issue, I'll definitely be coming back to this article.

I have no clue what Burning Man is, but that advice was awesome! With the latest glitter gel drama and the fiasco with BecStar, that article hit the nail on the head.

I was really stunned with the 1,000 readers for 1 comment on Face Book. I think that is a little skewed, but hey, what do I know? Even if it was only 100, per 1 comment-those numbers still speak volumes!

-Metina

I liked the article. She actually sent it to me the night the whole incident happened and I saw "own the problem" and I immediately X'd off of it because I thought... This isn't a real issue, this is pure craziness.

I read it again though (while calm) and I liked it